4POTENTIA Named Cover Story in Food Business Review — Pioneering a New Era in Natural Health Ingredients
We’re proud to share a major milestone for 4POTENTIA: we are the April 2025 cover story in Food Business Review, recognized for pioneering a new era in natural health ingredients and named Health Ingredients Product of the Year 2025.
The feature highlights 4POTENTIA’s evolution, leadership vision, and unwavering commitment to clinically validated, proprietary ingredients that help brand partners compete — and consumers trust what they’re taking.
From Legacy Ingredient Supplier to Innovation Platform
Founded more than 25 years ago as IN Ingredients, the company underwent a strategic transformation in 2024, reemerging as 4POTENTIA with a renewed mission: to bridge nature and science through differentiated, evidence-based ingredients
Under the leadership of CEO Jade Beutler, whose career spans more than three decades in the natural products industry, 4POTENTIA expanded its infrastructure, intellectual property strategy, and partner-first approach — signaling far more than a rebrand. It marked a declaration of intent.
“Our ingredients are unique, novel, patented, or proprietary. This gives our brand partners a competitive edge and ensures consumers receive products they can trust.”
Built for Brands, Backed by Science
4POTENTIA operates exclusively in the B2B ingredient space, supplying branded raw materials to leading dietary supplement companies including Bluebonnet® and Orthomolecular Nutrition®
Unlike commodity ingredients, every 4POTENTIA innovation is supported by rigorous scientific validation. Today, the company’s portfolio includes:
• 26 issued patents
• 12 human clinical studies
• Extensive proprietary and third-party research packages designed to support formulation, substantiation, and commercialization
This science-first model reflects a deliberate shift away from “faith-based” supplementation toward substantiated wellness support that aligns with modern regulatory expectations.
Cinnulin PF®: A Category-Defining Ingredient
The cover story spotlights Cinnulin PF®, 4POTENTIA’s flagship cinnamon extract and the leading branded cinnamon ingredient on the market. Standardized for Type-A polymers, Cinnulin PF® supports healthy glucose metabolism, insulin function, and body composition
Its impact is reinforced by adoption from major brands such as Sam’s Club Member’s Mark® and Doctor’s Best®, and by recent recognition from ConsumerLab® as a Top Pick in cinnamon supplements — further validating its market leadership.
Looking Ahead: BIO-DiMaX™ and the Next Wave of Innovation
The article also offers a preview of what’s next for 4POTENTIA, including the upcoming launch of BIO-DiMaX™, a breakthrough DIM ingredient engineered to solve long-standing bioavailability challenges.
With a patented delivery system shown to be 58× more bioavailable than conventional DIM, BIO-DiMaX™ represents a new standard in hormonal health formulation — delivering results at lower doses with improved tolerability
“We’re not just improving bioavailability; we’re setting a new standard for what’s possible in hormonal health supplements.”
More Than Ingredients — A True Partner Model
What ultimately distinguishes 4POTENTIA is its collaborative approach. Beyond supplying ingredients, the company equips partners with evidence packages, IP protection, and strategic support to help products succeed in a crowded marketplace.
As highlighted in Food Business Review, this philosophy continues to drive growth, innovation, and long-term brand partnerships.
Read the Full Cover Story
Read the full April 2025 Food Business Review cover story featuring 4POTENTIA
We’re honored by this recognition and excited for what’s ahead as we continue to pioneer what’s next in natural health ingredients.
